When you’re using WordPress to manage your content, you have an advantage over the other regular HTML sites because Google and the other search engines share a great relationship with WordPress. The article below explains what you should be doing to make an even better impression on the search engines with WordPress.
Install WordPress SEO Plug-in: A suitable plug-in can increase your WordPress power and make you stand out from your competition. Even though WordPress is a good format with SEO, but it still needs a few gaps to be filled in. It would be easy to accomplish this by utilizing a WordPress SEO plug in like All in One SEO, that lets you do more to optimize your WordPress blog. This plug-in is free to install and will supercharge your WordPress site in the best possible way. If you want to do even more, then you can pick out a SEO related theme. Yes, that’s correct. The “Thesis Theme” (which is paid one) is one of the best themes out there for WordPress when you’re trying to optimize it for the search engines. The Thesis Theme has SEO built into it, so you do not have to utilize a plug-in to get the job done. So it is your call if you want to use a free plug-in or a paid Thesis Theme for search engine optimization. Both the options are preferable.
Link to Quality Content: It’s not only important for you to create quality content for your WordPress blog, but at the same time you should link to other sites and blogs that carry good content. The goal is to enhance your reader’s experience, so insert links only where they make sense. By pointing readers in the direction of excellent content on another site, you are showing confidence in the quality of your work. Besides that, search engines also look at it positively, when they see you linking to an authority site – it’s all about relevancy and quality, as long as you can balance both on your blog with your links, you’ll be heading in the right direction. The more you help your readers by directing them to excellent quality resources, the more they will like you for it.
Don’t Overdo it on the Keywords: The goal is to forget about the search engines when writing your content and focus on your readers. You have to show your readers that you’ve got quality content to offer. You can’t ignore the importance of search engine optimization, though, which is why your content should include relevant keywords. You want to write your keywords into your articles but it should be done so it makes sense. Don’t overdo this because it will lead to keyword stuffing and the search engines may penalize you for that. It is critical that you insert your keywords in the essential places. The ideal keyword density level is around 4% to 5%.
In conclusion, if you have a WordPress blog, you are ahead of the game when it comes to SEO. Now, it is up to you to leverage this in the best way possible.