Mobile marketing has shown itself as a way to tap a fresh, huge audience for your goods and services. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Be wary of the time of day you text your customers. Not too late not too early. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Do not forget to use SEO with your sites that are designed for your mobile users. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
It pays to have a dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you can afford it, you might even want to hire someone to give you an objective opinion.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Users might question its transparency. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This is a great way to build up your brand loyalty.
Planning is the the key to success for any new mobile marketing campaign. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.